FOR IMMEDIATE RELEASE


Media Contact: Brad Davis
800-444-4443 or 727-803-8000
www.FreedomScientific.com
Sales: info@FreedomScientific.com

Freedom Scientific Expands Low Vision Product Line and Reduces Prices on Braille Displays and Video Magnifiers

(St. Petersburg, Florida – March 12, 2010) - Freedom Scientific® has introduced several new products and announced significant price reductions on others. All of these products, plus a few surprises, will be on display at the 2010 CSUN 25th Annual International Technology & Persons with Disabilities Conference in San Diego, March 22-27, 2010.

New Additions to the TOPAZ® Product Line

Our customers frequently send us their stories of how the TOPAZ has helped them increase their independence and productivity at home, in school, and on the job. They also offer suggestions that would make the products even more useful.

In response to that feedback, Freedom Scientific is pleased to announce significant additions to this product line.

TOPAZ with Swivel Monitor

Three new models in the TOPAZ line feature monitors that swing to either side and swivel to provide viewing up to 90 degrees to the right and left. This adds flexibility when working between a document and your PC, collaborating with others, or working on projects while reading instructions with the TOPAZ.

These new models also offer a benefit not found on any other desktop video magnifier – Image Freeze. Just push a button to lock any magnified image on the screen. You’ll find so many uses for this unique feature: for instance, use your finger as a place keeper on a magnified phone number, and freeze the image to free up both hands for dialing the phone. Freeze a magnified image of cooking instructions on a food package, and then take the package away to prepare it.

The three new models are attractively priced:

We also have reduced the prices for our other TOPAZ LCD models:

All models of the TOPAZ Swivel Monitor are currently shipping.

New Lower Price for the RUBY® Handheld Video Magnifier

Owners of the RUBY have been telling their friends about our handheld video magnifier and the hundreds of ways it helps them be more independent every day.

We are pleased to announce that the RUBY has a new lower price of $695.

Read all about the RUBY on the RUBY product page.

Focus 40 Blue Braille Display Price Reduced by 38 Percent to Support Drive for Braille Literacy

Freedom Scientific has reduced the US list price of its Focus 40 Blue Braille Display from $4,495 to $2,795, a $1,700 reduction, in a move to support Braille literacy.

The Focus 40 Blue is the lowest priced full-featured Braille display in the industry.

Features include:

Freedom Scientific wants to open the world of Braille to as many blind people as possible. We first drastically reduced the cost of Braille displays in 2004 when we introduced models 40 percent below the average price of currently available Braille displays. We are pleased that the manufacturing efficiencies inherent in our latest product design make it possible for us to reduce prices once again and hope this step will make Braille accessible to many more people.

Read the complete story in our Web site Pressroom.

New XY Table for ONYX™ Deskset XL Portable Video Magnifier

We have created an XY table accessory for the ONYX Deskset XL. This new table incorporates the same smooth slides and wide range of motion as the popular TOPAZ XY table. It is a full-size XY table suitable for use with even the largest text books. It fits snuggly to the base of the ONYX Deskset XL yet is easily removable and fits inside the rolling case with the ONYX Deskset XL for easy portability.

The ONYX Deskset XY Table is priced at $325 and is shipping now.

SAPPHIRE™ Promotion – $500 off through June 30, 2010

We are also pleased to announce an exciting promotion for the SAPPHIRE Handheld Video Magnifier. Until June 30, 2010, SAPPHIRE will sell for the promotional price of $1,195 - a $500 savings.

See All These Products at CSUN 2010 – Booth # 405

Come see all these products and more, and meet with our product experts at the 2010 CSUN 25th Annual International Technology & Persons with Disabilities Conference.

This year it’s taking place at a new time and venue:

March 22-27, 2010
Manchester Grand Hyatt San Diego
One Market Place
San Diego, California, USA 92101

For more information, please visit the Freedom Scientific Web site or call 800-444-4443.

About Freedom Scientific

Freedom Scientific is the leading worldwide provider of assistive technology products for those with vision impairments. The Company sells its products worldwide and has offices in Florida and Switzerland. The Company’s products have been translated into 24 languages and are available in 55 countries. Freedom also has a line of software products for those with learning disabilities.

Freedom Scientific®, JAWS for Windows®, RUBY®, SAPPHIRE™, ONYX™, WHIZWHEELS®, and TOPAZ® are either trademarks or registered trademarks in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.